RULES REGARDING CHANGES
Marla Archer, April 2006
In order to understand this article on
"Requesting Changes", we should start by looking at the
Travel Agent's Time Line.
There are three critical dates in the Cruise Travel
Business: First Deposit, Final Payment,
and Sailing Date.
Accordingly there are three Time Periods for every cruise
trip: Flex Time, Revisions, and Crunch Time.
Flex Time ends on the First Deposit date. Revisions
end after Final Payment. Crunch Time is the period
after Final Payment until Sailing.
The term "Prevailing Rate" should be explained too.
There are always two prices: Group Rate and Prevailing
Rate (same thing as "Market Rate" and "Daily Rate").
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FLEX TIME
When a Travel Agent like Marla books a
cruise, she is given an initial option to sell 50 cabins at
a discounted price known as the Group Rate. The agent
has 90 days to sell that space. This 90-day period is
known as "Flex Time". Flex Time ends on the First Deposit
Due Date.
During this time, Marla has a great deal of "Flexibility"
regarding making changes; hence the title. Marla can
change roommates at will, upgrade cabins, downgrade cabins,
and handle special requests as to room placement ("put me by
the elevator", "near to the Dining Room") without any
trouble at all because she has control over 50 different
cabins.
Royal Caribbean basically lets her do whatever she wants.
They are not even involved until the week before First
Deposit which is when she finally begins to register the
passengers and process the deposits.
You should always try to sign up for your cruise during Flex
Time for three good reasons:
1. It is much easier for Marla to match roommates by age,
dance experience, and other common interests.
2. You are assured of getting the type of room you prefer.
3. You are guaranteed the lowest possible rate for your
room.
Furthermore the time to make "changes"
is clearly Flex Time. Changes can be made effortlessly
during this time nor is there any service charge or the need
to worry about Prevailing Rate.
REVISION PERIOD
The Revision Period is the toughest time for the
Travel Agent. According to the rules, once the
deposits have been applied, each passenger MUST BE assigned
a roommate. This means that as Marla registers her
passengers for First Deposit Day, she must assign two people
in every cabin (or just one person if they pay double
deposit). Marla explained it to me in her own
words:
Revision Period is a really difficult stretch for me.
For something like the Alaska Trip where we had mostly
couples, there were only a few roommate changes to be
made. But on the Rhapsody singles cruises,
sometimes it feels as if people swap roommates like kids
swap baseball cards.
Anytime you mix the birds and the bees with SEVERAL
MONTHS of time, things are going to happen and things
are going to change. While on the one hand, I want
to accommodate everyone, I want you to understand that
each time you change your mind, from now on, you will
need to pay for it.
Before First Deposit during Flex Time,
I can have up to 10 cabins with only one person in them.
I have plenty of roommate flexibility and can wait on
people to make roommate and cabin upgrade decisions.
However, After First Deposit, RCCL
will not allow only ONE PERSON to hold a room (unless
you pay $500 deposit). They insist I assign
roommates immediately. Therefore everybody has to
be matched up on the spot.
This means I must operate with my hands tied after the
First Deposit date. I have lots of restraints!
When people sign up without roommates after the First
Deposit cutoff, I put them on Wait Lists and they get
the next available person to become their roommate.
These people MUST take the next person available.
And when people want to change roommates, they tend to
overlook that in a sense someone else is getting left
behind. I have to deal with all sorts of awkward
situations.
Let's just say Revision Time is rough sailing.
What this means is that Marla does not
have the luxury to wait any longer and see who else is going
to sign up.
One of the reasons for the success of the SSQQ
Cruise Trips is that we don't require our guests to find
their own roommate. During Flex Time, Marla actually
puts thought into whom she pairs people up with. But
if you sign up during Revision Period, you get the next
available roommate automatically. It is common for
Marla to 'wait list' people during this period. All
'Wait List' people will definitely go on the trip, but it
might take a week or two until your roommate shows up. Just
be patient.
PREVAILING RATE
Another problem for people who sign up during the Revision
Period is that the "Prevailing Rate" kicks in. Once First
Deposit Day passes, the Group Rate goes away. Now you pay
whatever is advertised to the general public. Your cabin
might just be $20 more than other SSQQ passengers who signed
up during Flex Time, but sometimes the difference can be
several hundred dollars.
CHANGES AND
CHARGES
People change their minds. That is a fact of
life. It is a shame that people are expected
to make decisions so far in advance of the actual
trip, but that is the nature of the cruise business
that we have to accept. If changes are made
during Flex Time, they are relatively easy to take
care over. All this changes during Revision
Period.
When people ask to switch roommates, the rule is
that the person asking for the change has to vacate
the room. The original roommate stays put and
pays the Group Rate while the "changing roommate"
now has to acquire a new room at the Prevailing Rate
to share with his or her new roommate.
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During the Revision Period, there will
be a Service Charge of $25 for each person's for each change.
The reason for the Service Charge is
that each change requires a lot of time. The main problem is that every
change depends on "cabin availability". The change
can't be made until a new cabin is found to accommodate the
change. Since many cabin categories are sold out, no change
during the Revision Period is ever simple. Put another way,
each change this late in the game generally requires a great
deal of scrambling.
Before anyone complains about this Service Charge, let me
simply remind everyone that "time is money".
I researched the topic of Service Charges. It is a
common practice in the travel industry to either simply
refuse to make changes or to charge an arm and a leg for the
service. For example, I found one cruise site that
charges a mandatory $150 service charge for "changing
names". If you don't believe me, email me and I will
send you the link.
You can grumble if you wish, but in reality very few people
make more than one change. $25 is a simple slap on the
wrist.
CRUNCH TIME
Crunch Time starts the day after Final Payment. You now have
60 days till the ship sails. Passenger Cruise
Documents are issued and making changes is extremely
difficult. Most sailings are sold out at this point,
therefore changes are practically impossible anyway.
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Service Charge Examples
The following
will serve as examples for our
Service Charges. Let me
add that each example really did happen on one of our
cruises in 2004 or 2005. These people were not charged
any additional fees for the changes; however Marla just got
more grey hair. Beginning with our next cruise,
Greece 2008, the examples cited below provide
examples of what the service charge will be based on each
passenger's change request.
Example One.
Max signed up with Janet as
his roommate. One day during the Revision Period, Max
phoned to say that he and Janet were no longer dating, but
that his new girlfriend Kathy wanted to go with him. Janet
did not want to go any more. Max is charged a $25
Service Fee, but does not have to pay the "Prevailing Rate"
because he retained his original cabin. Janet pays the
cancellation fee. Max then
calls a week later to say the same thing had happened
again. This time Valerie wanted to go, but now Kathy is
vacating the trip. This time Max is charged an additional $25.. However he again kept the
original Group Rate for his cabin. Valerie
pays a cancellation fee.
Example Two.
Jack signed up with his uncle
for Oceanview. Jack's uncle decided not to go before
First Deposit, so I matched Jack up with a roommate in
Oceanview. The uncle pays the cancellation fee. However one month later, Jack decided
he wanted to room with Joe who was already on the trip and
occupying an Inside Cabin. Joe had a roommate. I made
the switch and here is what I had to do: Jack and Joe
had to get a brand new room at the prevailing rate.
Their original roommates retained Jack and Joe's original
room. $25 charge to Jack for roommate. $25 charge to Joe to
find a new room.
Example Three.
Margaret signed up
with her boyfriend Peter. After First Deposit,
Margaret broke up with Peter. Peter is canceled from the
trip. Peter pays the cancellation fee. I found
Margaret a new roommate named Jackie.
Before Final Payment, Peter and Margaret got back together
and Peter asked to rejoin the trip. Margaret is
charged $25 to add Peter as her new roommate. Plus they both
have to pay the "Prevailing Rate" and SO DOES Margaret.
The reason Margaret had to pay more money is because
Margaret has to leave her room; Jackie inherits the original
room. The rule is that whenever there is a change,
the people who "change their minds" have to "change their
rooms too". Since the price of cabins had risen
since the first time Margaret signed on, both Peter and
Margaret have to pay the "Prevailing Rate".
Example Four.
After First
Deposit, Warren is rooming with Jeremy. Warren's
long-lost cousin Frank wants to join the trip. I move
Warren and Frank to a new room at Prevailing Rate and Jeremy
retains his original cabin at the group pricing rate. Before
Final Payment, this is not a big problem. After First
Deposit, but before Final Payment, there is a $25 service
charge for Warren. (Please note that AFTER FINAL
PAYMENT, I can't allow it because documents have been
issued. Cousin Frank will just have to get his own cabin.)
Example Five. Bob,
Ted, and Alice signed up for triple occupancy in a Balcony.
They decided to upgrade to a bigger room after First Deposit
so I get them a Suite. $25 service charge to change
rooms AFTER FIRST DEPOSIT. Then Alice canceled prior
to Final Payment. Alice pays cancellation fee.
As a result of Alice's decision, Bob and Ted decided they
now wished to go back to the Balcony. $25 service
charge to change rooms plus they have to pay the prevailing rate for the Balcony.
Example Six. Nancy
and Nicholas signed up independently of each other and were
each given roommates. They began to date after First
Deposit and became an Item. Now it was natural they
wished to room together. Since I had to find two new
roommates, they were each charged $25 and they both had to
pay the Prevailing Rate.
Example Seven. Lois
signed up alone and was given a roommate Lucy. After
First Deposit and prior to Final Payment, Lois asked that
her new boyfriend Larry be added. Lucy retains the
original room and Lois and Larry move to a new cabin at
Prevailing Rate. $25 service charge.
Example Eight.
Beth and
Bert signed up as a couple. After First Deposit and prior to
Final Payment, they decided they were moving too fast and
maybe it would be a better idea if they still went on the
trip, but not as a couple. Two new roommates had to be
found. $25 service charge to both and they had to pay
Prevailing Rate for their new cabins.
Example Nine. Jean
signed up alone and was assigned a roommate. After First
Deposit, she wanted to add her daughter Violet. Jean and
Violet were given a new room at the Prevailing Rate and
there was a $25 charge. Then prior to Final Payment, Violet
canceled. Jean had to be assigned a new roommate.
$25 for the roommate change and Violet pays cancellation fee. Then prior to Final
Payment, Jean also decided to cancel. Jean pays
cancellation fee. Let me add that
I have omitted the gory details, but in reality this story
involved several hours of phone calls, emails, and total
nonsense with the final result being two cancellations and
much ado about nothing.
Example Ten.
David signed up with Sally as
his roommate. Meanwhile another woman, Cynthia, was
also on the trip. One day David phoned to say that he and
Sally were no longer dating, but that his new girlfriend
Cynthia wanted to room with him. In addition, Sally still
wanted to go but she would obviously need a new roommate.
David is charged $25 plus Cynthia would also be charged $25
plus they would have to pay the "Prevailing Rate" to obtain
a new cabin. Sally retained her original cabin and Cynthia's
original roommate and I started to find them both new
roommates. There was no charge for Sally and for Cynthia's
roommate.
Example Eleven.
Trish signed up alone during
Flex Time. I roomed Trish with Maria. During
Revision Time, Maria decided not to go. I had to find
Trish a roommate, but since Trish was uninvolved with
Maria's decision, there was no service charge. Maria
pays cancellation fee.
Example Twelve.
Kirk signed up with his
daughter Mary during Flex Time. During Revision Time,
his daughter Mary decided not to go. Now I had to find
Kirk a roommate. Kirk pays cancellation fee for
his daughter Mary. One week
later, Kirk asked to have Delores added as his roommate.
Then Kirk and Delores broke
up. Delores pays cancellation fee. Kirk requested
for me to find him a roommate. Then Delores and Kirk
got back together and Delores decided to rejoin the trip. $25
change fee to Kirk to add
Delores back on because now I had to find a new roommate
again for his roommate. Delores and Kirk broke up a second
time. Delores canceled again. Another
cancellation fee to Delores. At this point, we were
in Crunch Time and the ship was sold out. I had already put
another roommate with his roommate and there were no new
cabins
available, so Kirk had to cancel. Again I have omitted
the gory details, but this incident contributed to my
decision that starting in 2007, I will add a $100
cancellation fee that begins at time of Registration.
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2.
POLICY CONCERNING FREE
UPGRADES
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We have a simple policy
concerning Free Upgrades:
Free Upgrades go
first to those who don't ask for them.
There are two kinds of upgrades on cruise
trips.
One upgrade is where the passenger decides
to pay to move to a higher category cabin
and asks Marla to make the change.
The other kind of upgrade is a free upgrade
given to passengers at random.
Here is a true story regarding the Free
Upgrade situation.
Automatic Upgrades are frequently given to
Marla. Ships are constantly upgrading
passengers based on availability. It
is a well-known fact that the less-expensive
cabins sell first. At a certain point
about three months before the sailing, the
cruise line takes a close look at what has
sold and what hasn't.
When few inexpensive cabins are left but
plenty of expensive cabins are still open,
the cruise line will often make the
decisions to upgrade current passengers to a
more expensive cabin which allows them to
free up the less expensive cabins for sale.
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So who gets the upgrades?
Frequently the people who are in
groups like ours get upgraded. There is a good
reason for this: the group travel agent who phones
in new registrations on a regular basis begins to
develop a rapport with the people who handle the
bookings. It is much easier to reward someone
like Marla who does a steady business with the
cruise line than some anonymous couple who signs up
online.
However Marla has found these people do have
memories. There was a situation on one cruise
where a passenger specifically expected an upgrade
because he had traveled this same cruise line
several times previously and was on the cruise lines
'preferred customer list'. Based on his status, he
expected to receive an upgrade or a reduced rate and
deliberately purchased the least expensive cabin
preparing to be moved up the ladder. Then the
passenger asked Marla to directly intercede on his
behalf.
However this plan backfired. When Marla called
the customer desk the first, she was informed that
his status didn't allow for an automatic upgrade and
that the group rate we had was actually lower than
any discounted rate he would have received had he
booked alone.
So Marla relayed this information. Informed
that she could not expect an automatic upgrade, the
passenger then asked for a specific cabin location
closest to the dining room. Marla found a
cabin and informed the man who said that location
was perfect.
Meanwhile the ship sold out of its least expensive
space. Not only that, the ship actually
OVERSOLD its least expensive cabins which meant
someone would have to be upgraded. About this
time, the passenger asked again about the
possibility of being upgraded. Marla told him
that he could not receive an upgrade because he had
already requested a specific cabin - once he is
assigned a cabin, upgrades become unlikely.
Marla then made the mistake of revealing that some
upgrades seemed imminent because she knew about the
oversold position.
At this point, the passenger decided the chance of
an upgrade was more valuable than any specific
location on the ship, so he requested to be moved
back to unassigned-room status. This move
qualified him for the chance of an upgrade.
Over the course of the next three weeks, Marla
received 3 phone calls or and 3 emails inquiring as
to the upgrade. Each time Marla received an
inquiry, she turned around and contacted the cruise
line. Because the cruise had entered the 60
days period, Marla spoke to the same agent each time
about this specific passenger.
On the sixth and final contact, this agent became
very annoyed with Marla. The agent told Marla
they working on it and to give it a rest (in
non-spoken terms, Marla got the feeling she had been
seriously brushed off.)
One week later, the decision was made. One
upgrade was given. Of the two cabins within our
group eligible for upgrades, one pair of passengers
got the upgrade and one pair didn't. The star
of this story was in the cabin that didn't get the
upgrade.
Marla concluded that the travel agent at the cruise
line deliberately stiffed the man who had insisted
that Marla contact the cruise line six times about
an upgrade.
When the passenger received the final cabin
assignments, he realized he was still in a new
cabin, but on the same level and nowhere near the
restaurant. His gamble had failed.
Immediately this man dashed off another email to
Marla asking where his upgrade was.
Marla replied that she did not know the true reason,
but there was nothing else she could do.
In the end, the man had received the cabin he had
paid for so he was cheated out of nothing. But
during the three-week period, his constant
insistence had exhausted all of her patience.
Contrary to
accepted folklore, the squeaky wheel does not always
get the grease.
It is said that the loudest complaints get the most
attention, as in 'No matter what table they give
her, Helen generally insists on a better one and
gets it'.
This is a perfect example of the saying that the
squeaky wheel gets the grease.
However, the squeaky wheel idiom is not a sure-fire
guarantee of anything. Many people in service
positions bristle when a request seems unreasonable
or too strident. They resent requests for
special service and the sense of privilege that lays
behind it.
It never hurts to ask politely, but in this
situation, Marla's instincts told her that her
constant calls irritated the travel agent at the
cruise line so much that she deliberately
sidestepped the upgrade request.
The lesson here is clear - you are more likely to
get what you want if you don't ask. Whoever
asks for an free upgrade automatically goes to the
end of the line.
(Rick
Archer's Note: After Marla told me this
story, I realized I personally could not imagine
calling a cruise line SIX TIMES to beg for someone
to get an upgrade without any particular
justification. Marla's mistake in this
particular situation was actually being too
conscientious to the point she inadvertently
irritated the woman who worked for the cruise line
so much she actually ruled against our individual.
Normally Marla is very successful at getting
upgrades. For example, on the particular
cruise that was referred to in this story, 25% of
the passengers on this trip did receive an upgrade.
Here is a previous story:
Upgrades
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Article
below reprinted from the 2005 February
Newsletter Rick Archer, January 2005
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3. THE "BOOK IT OR HOOK IT" RULE |
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To be included as a part of the SSQQ
Group, you must book your
cruise through Marla.
NO EXCEPTIONS! |
This rule is known as Book It or Hook It.
Surely you wonder, why would anyone even need to make up a "Rule"
like the one above?
The answer is that someone did something so utterly
thoughtless they made life difficult for everyone else.
Do you have any Stop Signs in the middle
of nowhere in your neighborhood? There is practically
no "through traffic". Every time you are forced to
stop, you frown every time you stop because
there isn't a kid or a competing car in sight. You ask
yourself, 'Why is that sign there?'
For example, we
have an unnecessary 4-way Stop Sign in the Heights where I live.
One street is fairly busy while the other street has perhaps
one car an hour. In the old days, the sleepy street had a
Stop Sign to allow to busier street its deserved
right-of-way.
One day there
was a terrible two-car collision. Some idiot ran the stop
sign and hit someone who had the right of way. So they added a Stop Sign
on the busy street as well
which made it a four-way stop.
Now for the past ten years
I have been forced to slow down and stop even though I see at most one car a
month coming from the other direction. I might add that car
always stops anyway because there is a Stop Sign on the other
street. It is a complete waste of time.
On a darker note, have you ever stewed because you have to
take your shoes off at the airplane screening station?
Millions of people every day take off
their shoes at airport screening stations because a total
jerk named Richard Reid tried to smuggle a make-shift bomb
onto an airplane. One person did something so
utterly stupid that the rest of us
have suffered ever since.
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It only takes one act of absolute stupidity to make life difficult
for the rest of us.
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THE ORIGIN OF THE SSQQ 'BOOK IT OR HOOK IT' RULE
I have to make rules to protect my business
from predators. I am stunned at the number of people who
continually try to exploit my dance business. And
now, I am sorry to say, when it comes to our Travel Program,
there are people who try to take advantage of us in this
area too.
Here are a couple
axioms for you:
1. Rules are made for a reason.
2.
People hate Rules!
I know I hate rules, especially the ones that make people
with common sense suffer needlessly. In my
youth, I was a huge rebel. I resisted haircut rules,
uniform rules, and parking rules any time I could. As
a result, I was a frequent visitor at the Saturday morning
detention hall. But that's another story.
Considering I was a high school rebel, I find it highly ironic
that in my position as owner of
SSQQ I find myself making up rules all the time!
Such a contradiction - The Rule Breaker becomes the Rule
Maker.
I have learned that whenever a new problem comes up,
if I don't have a rule to cover it, the argument that is
sure to follow will go poorly. Without a stated rule,
people tell me they have the right to do whatever they want!
Bend me, break me any way you make me, you got the power,
you got control.
In other words, without a line in the sand,
my hands are tied. So rules must be made.
HERE ARE
THE STORIES BEHIND THE RULES
Jubilee
2003: THREE LADIES JOIN OUR GROUP
During our Jubilee Trip in 2003, three women
mysteriously showed up at our Cocktail Party on the first
night of the trip. I noticed them out of the corner of
my eye. Since there were 144 people aboard - a record
that still stands as of 2006 - quite frankly I
had no idea who a lot of these people were. I got
distracted and did not have the opportunity to talk to them.
Later that evening during dinner a couple came up to me at
my table to complain that there was no place to sit. I
asked Marla about the problem. She told me to inspect
their boarding pass ID card to look for which table they
were supposed to sit at. I identified the table and
glanced over at it. By coincidence, the same three
women were sitting there plus there was was one empty chair.
Who were these three women? I pointed them out to Marla, but she
didn't have any idea who they might be. However she
whispered that in her opinion this was not the time to take
the chance of embarrassing them or ourselves. This was
something that should be done quietly.
Since the couple in question had come twenty minutes late to
dinner, I didn't see any point in disrupting dinner to
figure out the problem. We had one free seat at our table,
so I found another chair and we made room for them to sit
with us. I told the couple not to worry about it and
that I would clear up the problem by the following evening.
Marla and I went back to the cabin and looked at her seating
charts. Sure enough, our couple was assigned to the
correct table. We remembered the three women and
looked to see if there was a cluster of three women.
It turned out that table had five couples assigned to it. I
knew everyone at that table by face and name.
Apparently one couple had skipped dinner altogether and the couple
I talked to came late. Obviously those three ladies had
discovered a table with 4 open spaces, so they decided to
help themselves.
We scoured our records to see if we could identify a cluster
of three women who might be with us. Marla and I were
stumped.
The next day at our dance lesson, I saw one of the three
ladies from the night before. She was speaking with
one of the women in our group in a friendly way. Judging
from the interaction, they seemed to know each other fairly
well. Again, I didn't say anything, but I did watch her
carefully. Since we had a dozen more women than men, I
felt some heat rising under my collar since her presence
only made the boy-girl ratio worse than it already was.
After the lesson, I pulled the lady aside who was in our
group to ask if she could identify the mystery woman who
crashed our dance lesson. It
turns out this fourth woman knew the whole story. All three women
had heard about the trip through a mutual friend at her
church singles group. One of the three women had a
sister who was a travel agent. She asked her sister to
book three spots. Then they decided to invite
themselves into our group.
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I didn't see any point in
shooting the messenger. I thanked the woman
for her information and went in search of my
culprits.
I found them out at the pool
standing next to group in the hot tub. They were participating in our "group
activities" as much as anyone else in our group!
I did not want a scene so I waited.
Finally they moved away. I caught up to them as they
headed elsewhere. I then asked them politely not to join
our activities again. Two of the three were
visibly embarrassed, but the third asked me where I
got the nerve to tell them what they could and could
not do.
Now I was angry. I said they were not part of our
group and had no business participating in our
activities. I said if I saw any of them anywhere
near one of our group activities, I would call them
up and introduce them to the entire group.
The lead woman left in a huff with the other two in
tow. I did not know what they intended to do,
but I barely saw them again for the rest of the
trip.
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Jubilee
2003: TWO MEN JOIN OUR GROUP
There was a second incident in 2003.
I noticed a gentleman who
was also aboard this trip, but whose name wasn't on our
list. I liked this man and I liked his son. This man had
taken many dance classes from us over the years. I wasn't
nearly as inclined to lower the boom on him as I was the
three party crashers. I simply asked him what the
story was.
He said he had saved $40 on his two tickets by booking the trip
through an internet site. I didn't have the heart to
fight another battle. I welcomed him to the group and didn't
say another word.
This man in later years has since gone on many cruises with
us as part of the group and has helped us in many ways.
I am glad I didn't make an issue out of it in his case.
There were no posted rules in 2003. That was the year
we started to learn things the hard way.
Jubilee 2003: THE CASE OF THE ATTEMPTED PIGGYBACK CRUISE
There was yet a third incident in 2003 which provides a
further example of people who have no problem exploiting our
work.
2003 was Marla's first year as a Travel Agent. She
booked the summer Jubilee Cruise with 144 people. Two months
after the cruise was completed, one of the passengers on that trip took the
entire email list from our summer trip and used it to
solicit people to go on her own cruise in November 2003. This was back in the
days before Marla learned the hard way why she should use
"blind carbon copy" on her emails.
Did this person ask permission to piggyback Marla's email
list for a trip of her own? No. Not only did she
fail to ask us first, she also tried to do it behind our
back. What was interesting was that she emailed 150
people, but neither Marla nor I received an email.
Since my email address and Marla's were on the original
list, it is fair to assume our email addresses were
deliberately excluded. You
don't suppose the woman was trying to conceal her activity,
do you?
However the email regarding the November trip raised many eyebrows,
especially since it was obvious that Rick and Marla were not
involved. Several people forwarded us copies which is how we learned
what was going on.
Both Marla and I were angry. Marla had just begun to
publicize our February 2004 Mardi Gras Cruise. The
November trip meant we were now being forced to compete with
the rogue organizer for
our own customers! No one had enough money to go
on two different trips scheduled just three months apart.
Our Mardi Gras Trip was being sabotaged.
This time I didn't need to post a rule. I quietly
asked the lady to reconsider and the problem discretely went away.
Rhapsody 2004: THE CASE OF THE MYSTERIOUS TRAVEL AGENT BYPASS
In July 2004 there was a bizarre incident involving a couple
who booked their Rhapsody Cruise through another travel
agent, then asked to be included in our Group.
This couple had previously emailed Marla several times about going on the 2004 Rhapsody
Trip. In other words, they became interested in the trip
because of our publicity. Six emails were exchanged, but
they never signed up for the trip.
Two months before the
late September sailing, this same couple sent Marla an email
asking if Marla would arrange their seating for them at the
SSQQ tables. They said they definitely wished to be part of
our group.
To:
Marla@ssqq.com
Sent:
Thursday, July 29, 2004 5:22 PM Subject:
rhapsody cruise
Marla,
I hated to bother you
with my late registration for the cruise since you seem to have a
full plate, so I registered for the cruise along with my roommate,
xx, on line using
another agency. I hope that doesn't screw things up for
you.
Our reservation
code: 2248326 I didn't know if I should have told them that we
were going with SSQQ. Will you please seat us
at one of your tables?
Thank you
Marla and I stared
dumbfounded at the email. This couple had bypassed
Marla to sign up for the same Rhapsody trip through another travel agency.
Marla had lost $100 in commissions. And our Group total
was deprived of two more guests. (All group perks are
based on the overall number of people signed up, so every
name is valuable.)
However what left us totally flat-footed was that they
emailed Marla asking her arrange their seating at dinner
time with our group as if she was their travel agent of
record. This made no sense at all.
The mystery deepened when Marla discovered this couple had
paid $170 more for their ticket than they would have paid by
booking through Marla. We know this for a fact because
the Royal Caribbean group specialist who worked directly
with Marla confirmed the ticket price. Our group rate
was significantly lower than the Prevailing Market Rate at
the time, so by going online, this couple paid 20% than
necessary. This entire incident made no common sense and it made no
economic sense.
We were completely mystified. Why would they bypass
Marla? Why would they pay MORE for their ticket? And
why would they turn around and expect her to book their
seating as if she were their travel agent?
I am embarrassed to admit I have never figured it out.
Several years have passed and I still don't know the answer.
The woman told Marla that she knew Marla was getting married
on this trip and figured Marla was too busy to fool with
their reservation.
You tell me... does that explanation make any sense?
Why would someone deliberately bypass Marla for the chance
to pay more money? It made no sense. Maybe it
was "Personal". But that wasn't likely. Truth be
told, these were two pretty nice people. There were no axes
to grind that I know of. Plus they turned around and
asked Marla for help in securing their seating arrangements.
And during the trip, they were very gracious to us.
Were they trying to put some money in someone else's pocket
that needed the money? That might be the answer.
Or perhaps they decided to go on impulse and discovered they
could order over the Internet. Who knows.
In the end, Marla and I decided to let them join our
group for two reasons.
The first reason was that we did not have a posted rule that
said they could not book on their own.
The second factor was that Marla
and I LIKED both people.
They were classy and attractive. I had been hoping
they would join the trip all along. Marla agreed with
me, so we welcomed them to the group.
But I also decided this was this last time
we would permit this to happen. 2003 had seen two previous incidents along this
same line. This third incident was the one that made me decide to put my foot
down.
Now you know the stories behind the "Book It or
Hook It" Rule.
"To be included as a part of the SSQQ group, you must book your
cruise through SSQQ. NO EXCEPTIONS!"
Alaska 2005: THE DISGRUNTLED
GENTLEMAN WHO WANTED TO SAVE $49
In January 2005, as Marla and I put together our promotion
for the Alaska 2005 trip, I decided to
post the "Book It or Hook It" Rule for the first
time. I quickly discovered that
someone out there didn't like this rule one bit. He complained
bitterly about the injustice to an SSQQ Hall Monitor who then passed
his tale on to me.
It seems this student had discovered
a travel agent who in his opinion was selling the same trip at
$49 less than SSQQ. He was bitter about this
Book It or Hook It rule
because he thought he could book next July's
SSQQ Alaska
Cruise at a cheaper price than we had listed
on our web site.
He intended to book his
cruise separately, save $50, then join the group anyway. But
before he could carry out his plan, I passed the "Book It or
Hook It" Rule which effectively closed the back door.
Angry about the new rule, he related his feelings to
the Hall Monitor who turned around and shared the story with
me.
I never knew whether his claim
was correct or not.
The Hall Monitor preferred not to share his
name with me or the travel agency where he thought he could get a better price. All I
heard about were the sour grapes.
Why do you suppose this gentleman was interested in this
particular trip in the first place?
After all, there are a dozen cruise lines operating in the
Alaskan waters and literally hundreds of trips to choose from
next summer. Or for that matter there were
plenty of cruises to different places all over the world.
How do you suppose out of all those infinite
choices, our Disgruntled Gentleman (DG
for short) managed to
choose our particular July
sailing to be the one he wanted to go
on?
My guess is that he chose this one-in-a-thousand sailing
for the following reasons:
-
He
knew a group from SSQQ
was going.
-
SSQQ had
earned a reputation for
well-organized trips.
-
He looked
forward to having plenty of attractive women from our
group to dance
with on his trip.
In other words,
Mr. DG wanted all the benefits
being part of our group, but didn't want to pay the extra
50 bucks.
He told the Hall Monitor because he had taken a dance class here at SSQQ, he
should get included in the group automatically.
Had Mr. DG spoken to me, I would said
this, "If
you choose to book independently through another agent, you
are on your own. Of course this is your prerogative.
Please ask yourself this question, would you have been
interested in this cruise without the SSQQ Group being on
the ship?"
He wanted to have it both ways. So
why would would DG be interested in our group in the first
place?
Cruising with a
large Group has many advantages.
Take for example the
SSQQ Alaska 2005 Trip. As it
turned out, the Alaska Cruise
was a wonderful trip.
We had 73 passengers
aboard who danced and partied their way
through the most beautiful area we have ever visited.
It was an expensive trip,
but it was also
a trip many people had wanted
to take all their lives. Many of our
guests told us they decided to go specifically because the
thought of sharing their adventure with the SSQQ Group made
it sound worth the money. Without our group, many
people said they probably would have put it off for some other
year.
In other words, the chance to sail with the SSQQ Group made
this vacation seem much more attractive. Going
with a group like ours made a big difference.
For starters, traveling with
the SSQQ Group meant
you could always find a friend for any
occasion. One nice thing about our SSQQ Groups is how
easy it is to make new friends.
Who on earth would want to take an exciting train ride deep into
the heart of the magnificent Alaskan forest alone?
Or what's the point of visiting the famous Denali National Park
all by yourself? Eagles, caribou, grizzlies, and moose wander
everywhere. Half the fun of seeing these animals is the chance
to point them out to a friend or loved one!
What's the fun of witnessing the grandeur of the massive Hubbard
Glacier or seeing magnificence of America's largest mountain - the
towering Mt. McKinley - all by yourself?
What's the joy of hiking rugged trails through glacial
waterfalls outside Juneau alone?
And who would dream of taking a sea kayak trip on the protected
harbor of Tongass National Park without a friend to share the
boat ride?
For people who are single, the chance to join a group like
this is a perfect opportunity.
I suppose some people can be happy reflecting on the
rugged beauty of Alaska all by themselves, but most people would
rather have a friend to share this magnificent experience with.
Furthermore, many single people
appreciate the added safety of traveling with a group,
especially the ladies.
And what about Romance?
If you have read the story of the trip,
one couple got engaged during the trip and FIVE COUPLES got
married within four months after the trip ended. Romance was
definitely powerful on the Alaska trip!
The Single members of our trip enjoy the added chance of
Romance. The success of our trips with
Singles is legendary. Who can take one look at
the pictures of our cruises and
fail to conclude that the birds and bees are way out of control?
In addition to the Singles, Couples seem
equally attracted to traveling with a group like ours.
Couples often want to share the experience with other
couples. Besides, it's fun to dance with everyone at
the parties even when you come along with a loved one!
As they say, the more the merrier. The proof is in
the pudding - we have over a dozen couples that try to
make each SSQQ trip they possibly can. Their repeat
business is the highest compliment imaginable.
And Couples always have the choice to cut free from the
crowd when they choose. If you are a
Couple, what could be more
romantic than a spectacular adventure like
Alaska or Hawaii?
Couples on a cruise have the best
of both worlds - each other plus lots of friends for extra
fun.
After sharing the
adventures with friends during the day, the evening Dinner is a great "group activity".
After a full day of excitement, Dinner Time
is marvelous
fun as people can talk about the day's events.
In Alaska, for example, members of our group
made new friends quickly.
From that moment
of our first dinner together, each evening
offered the chance to share stories of the fantastic adventures
of the day. We heard about a brown bear
interrupting lunch in the wilderness, whale sightings, and
stories of plane tickets into the Misty Fjords.
Imagine what the trip would be like sitting with a
bunch of strangers all week.
The trip started with a terrific SSQQ
Cocktail Party. We danced, we drank for free, we laughed,
and we made friends with everyone. Traveling as a "Group"
gave us this party. It was a 'Group Perk'. Large Groups
like ours are always rewarded with
many benefits like this that people traveling as singles or
couples will never see.
Furthermore, traveling with a group means
you can take the friends you make back home with you.
It is so much better to hang with a
close group of friends who you will be able to see again back in
Houston.
When you travel as a Loose Moose instead of with the
Herd, anyone you meet on the trip likely becomes "Here Today
Gone Tomorrow". But when you travel with our group, a friend
found in Alaska could become a friend for life.
In
addition to the sightseeing
adventures, SSQQ
DANCING
was another marvelous reason to be a part of the group.
Let's face it, when SSQQ isn't around, dancing DOES NOT happen
on these cruises - at least not the way we are used to dancing.
We become instant Cruise Celebrities simply because our
dancing
brings so much energy to each trip.
And the trip doesn't end when you return home. There's an "After
Trip" Party at the studio complete with
a Slide Show.
And what a simple pleasure it is to relive the trip by browsing the SSQQ Travel web
site writeup to see the pictures again!
Plus there
is always the racy Trip Story. After
all, what if you do something spectacularly naughty?
How is the whole world going
to find out without our cheerful gossip about the Trip? And what
about the countless pages and pages of incriminating pictures to
take you down memory lane that will stay on our website forever?
One glance at the amazing Alaska pictures
reminds you immediately at how wonderful this trip was (and
how good the next one will be!)
In addition, there are many advantages to
traveling with a large group like ours that you would never get
if you traveled alone.
For example, we
get free cocktail dance parties, we get champagne, we get dance
lessons, and we get free room upgrades. We
get group discounts on our tickets. And I bet those
ship cabins sure get expensive without a roommate.
SSQQ Cruises
are perfect for Singles because they
make those "need-a-roommate" problems conveniently
disappear.
But gee, if you can save 50
bucks on a $2000 cruise trip, hey, 50 bucks is 50 bucks!
And then after those big savings, why not just crash the party anyway?
After all, the SSQQ Group is where the action is.
On every trip, the SSQQ Dance Group is the largest, most powerful, the most
energetic, and the most tightly-knit group on board. On each trip, after they see us in action,
outside people ask to be seated with us and join our dance
classes all the time. And why not? They are
drawn to our energy.
So now you see why this article had to be written. Everyone
needs to understand that no one comes
in the back door.
If you want the benefits of
our Group, then
you must sign up with the Group, contribute to the
Group, and accept the rules of the
Group.
After our 2004 Rhapsody trip I wrote at great length why it is
important for each person to stick together and be part of the
SSQQ Group. If there is any doubt in your mind, please read what
I had to say:
The Business Side
of Organizing a Cruise Trip.
But when it comes to our Disgruntled Gentleman, I suppose it is
the nature of the beast to want to have your cake and eat it for
half price.
|
 |
However there was something about
Mr. DG's complaint about saving money that made Marla
curious. Who was underselling her? She told me
she thought she had the lowest price on the market.
After listening to the story of DG, the thing that
made no sense to Marla was that he claimed he could find a way
to improve on our prices. Marla did a quick Internet check that
confirmed the SSQQ prices were running $150 to $350
below Royal Caribbean's Prevailing Rate
for the same trip!
Take a look for yourself (prices in RED were added by me):
|
|
 |
Here is how to understand the picture taken
from the Royal Caribbean Web Site above.
First add $27 in taxes to each of the RCCL prices. This bumps up
Interior Cabin from 1199 to 1226, Oceanview from 1534 to 1561,
and Balcony from 1779 to 1806. Now compare these prices to
the SSQQ prices for the same categories:
As of January 26th, the RCCL price for an Inside Cabin including
taxes was $1226
and our price was $1027. That was a $199
difference.
The RCCL price for an Oceanview was $1561
and our price was $1216. That was a $245
difference.
The RCCL price for a Balcony was $1806
and our price was $1452. That was a $354
difference.
After checking the
RCCL prices, for the fun of it I sent
Marla to
the web site of Houston's largest travel
agency,
Vacations to Go. Known for their
excellent discounts, as of January 26, 2005,
Marla found their Inside
Cabin price was $1158 (our price
was
1027), their Oceanview was $1483
(our price was 1216), and their Balconies were $1738
(our price was 1452).
It certainly appeared that the SSQQ prices
were
actually quite a bargain.
I asked Marla why our prices were lower. She explained that our
price was way below market for the simple reason that she got a
Special Group Rate based on our group performance from our two
previous
trips last year. In addition Marla got an excellent price
by booking a group trip so far in advance!
Thanks to Marla's efforts, SSQQ
has become an RCCL favorite.
|
The reason
Group Rates are lower than Individual Rates is simple -
Groups have bargaining power!
That is a powerful
reason why it is important for us all to stick together!
|
In fact, our
posted Internet prices
were so low we even had suspicious
travel agents calling
Marla to question how we got that
price. They didn't like being
undersold. In other words, the SSQQ
Group Rate was terrific!
So you might ask, "Even though the SSQQ prices are
significantly lower than prices published on the Internet,
was it
still possible the Disgruntled Gentleman
could actually find a
price $49 lower?"
The answer
was: Maybe.
It may be that DG was confused about the prices.
Take for example the picture above
that listed Royal Caribbean's daily Prevailing Rate. I
had to remind you to add in a $27 hidden tax. Lots of
things have a way of not being listed!
Since it is common for travel agencies not to list hidden charges
such as taxes and port fees, it can be very tricky to make
accurate comparisons. Just like when you look at the price
of the same car at different car dealerships, they change
the accessories enough that you are never sure which place
is actually cheaper. The travel industry plays the same
games.
However there might be another explanation. It is
possible that Disgruntled Gentleman
found a travel agent willing to discount their
own commission.
Travel Agents make commissions on their
sales. For an expensive trip like Alaska, Marla might get
$100 per passenger. Since she splits that money with her
sponsoring travel agency, Marla ends up making about $50
net. This is good money, but believe me when I tell
you that Marla works her butt off. It may be good money, but
it isn't easy money.
The cruise industry would love to find a way to completely
bypass Travel Agents. If they could cut out
the middle man they could lower costs and boost profits.
For example, on our Rita Rhapsody 2005 Trip, on the last day
of the trip an announcement came over the Intercom hinting
at huge savings if people would book their next trip RIGHT
NOW.
People came running to Marla for an explanation.
Should they book now? Once Marla explained that the
SSQQ Group Rate would always out-perform whatever was being
offered to individuals, they calmed down. Nevertheless
several ssqq passengers on that
trip reported to Marla they almost signed up right on the spot since the message
seemed so compelling.
This serves as a simple example how the cruise
industry tries to
cut out the middle
man by booking customers on
another trip before they even leave the ship.
Do I blame them? Of
course not. I certainly
understand this thinking. Commissions to travel agents
have been a curse to Cruise Lines because
they can be manipulated to the Travel Agent's advantage.
You already know how nuts Mr. DG
got over $50. What you don't know is that in 2003 a
man and his son signed up through someone else just to save
$20 apiece, then asked to join the SSQQ group. People
can't bear to think someone else is getting a better price,
so they are drawn to anyone who can undersell by a few
bucks.
For example, let's say Royal Caribbean wants $1500 per booking.
If RCCL books the customers by themselves, they pocket the
entire $1500. But if a Travel Agent gets involved they expect a
commission in return
for their service. Assume RCCL will
give the travel agent a
commission of say $100.
However this opens RCCL to being
undersold by the travel agent.
Here is how it works:
If DG goes directly to the RCCL Web Site, he
pays $1500. But if Disgruntled Gentleman
finds a convenient Travel Agent, he can pay the travel
agent $1450, then the travel agent
turns around and pays RCCL $1500. Then
in a couple months further down the line
the travel agent gets back $100 in commission.
Disgruntled Gentleman saves $50, the
travel agent makes $50, and RCCL loses
out on $100.
Now you know one of the reasons the cruise
industry would rather simply bypass the travel agents.
It
is true that if RCCL catches an agent doing this, they can lose
their license. But it isn't easy to prove a transaction like
this. Since $50 is better than nothing, I imagine some travel
agents are willing to occasionally cut
a deal under the table with certain
customers to keep them 'loyal'. As long as they are
sure they won't get caught, this is a simple
way to steal someone else's commission.
So maybe DG
could have saved 50 bucks by using a cozy relationship with
another travel agent. But once we
posted our "Book It or Hook It" Rule, that ruined his plans
and made him angry.
THIS IS A BUSINESS RUN BY SOMEONE WITH A BIG HEART
In conclusion, it is no secret that
Marla organizes these trips because she receives a travel agent
commission on each sale.
I wish to point out that Marla works
unbelievably hard to make each trip a success. She
goes way past the call of duty all the time. I know
because I watch her in action. I have great respect
for Marla's abilities.
If anything, she tries too hard. Marla cares so much about
her job, sometimes she goes slightly crazy when things go
wrong (please read the
Dark Side for
further insight.)
I hope all of our customers understand
Marla has a right to be rewarded for her efforts.
It is a shame that
there are people like clever Mr. DG who are
quite willing to stiff Marla her commission, but can't wait to
get in line to grab a share
of the group goodies.
No one likes the smart guy who
cuts in line. It was a nonsense
plan all along. Our group isn't "That Big". We
would have noticed. We always do! After all,
this is a cruise trip, not the "Wedding Crasher" movie.
Had this person tried to crash the party, someone would have
asked a couple questions, his story would have come out and
ruined his plan anyway. You are on board for seven
days with nowhere to hide. Why go to so much trouble for
$50?
Wouldn't it be nicer if
the gentleman would simply join us and contribute to the
fun?
For one thing, my hunch is after the smoke screens were
cleared away, he would see that our price was competitive
all along. Best of all, his conscience would feel
better and he would find how comfortable it is to be part of
such a neat group of people.
ADDING INSULT TO INJURY:
TWO MORE STORIES ABOUT SSQQ'S
BOOK IT OR HOOK IT
RULE
Written by Rick Archer
Part One: May 23, 2006
2006 marked Marla Archer's fourth year as a part-time
Travel Agent. There are rumors that being a Travel
Agent is a glamour profession marked with many perks
such as free cruises. While it is true that we sail
for free, I can guarantee you there have been no
silver linings to date.
This job of Travel Agent is hard work. And sometimes
the position is an absolute nightmare. For example,
Marla nearly went crazy last year trying to handle
the voluminous problems caused by Hurricane Rita on
our
2005 Rita Rhapsody Cruise.
Even when things are going pretty well, Marla sits
at her computer practically the entire day answering
calls and emails about our upcoming trips as well as
interfacing with Royal Caribbean agents regarding
the countless details of each cruise trip.
Take my word for it - Marla works hard for the
money.
At this point, SSQQ takes two cruises a year. For
the past three years Marla has planned one dance
cruise and one high-end cruise. Last year's Alaska
Cruise was such a slam-dunk success we experimented
with three cruises this year. Our Pacific Northwest
Cruise almost "made", but not quite. We found our
client base is simply not big enough yet to sustain
three trips.
So this year Marla settled on two cruises - the
annual Rhapsody Dance Cruise around the Gulf of
Mexico plus a very interesting trip to Boston in
September to take a cruise along the scenic New
England and Canadian coastline during the beautiful
"autumn leaves are falling" season.
Oddly enough, despite the incredible popularity of
Rhapsody Trip, it doesn't have a big payout. Marla
estimates she gets a commission of perhaps $25 a
person on this trip. When I explain this to people,
they scoff. What these people don't realize that
Marla has to split all commissions with her parent
travel agency. Considering the hoops she has to jump
through, she earns every penny.
Because the New England cruise is so expensive,
Marla actually makes a fairly decent commission of
about $150 a person. Lots of people have told me
they would LOVE to go, but the stiff price is a
realistic obstacle. Since there are not very many
people with this kind of money, the numbers for this
exciting trip are limited.
The SSQQ Cruise Trips have grown in popularity each
reason for two reasons. The first reason is that our
Group Trips are a lot more fun than going alone.
There are friends to be made.
It is effortless to find company to share the shore
excursions with.
There are the dance classes during the day.
Dinnertime is great fun as stories of each day's
activities get passed around.
There is safety in numbers. There are always people
to watch your back or help you if you get stuck.
There are opportunities for shared travel
arrangements.
There is a special 'energy' in numbers as well.
40 people in a Group have pull
that 40 individuals don't.
There are shared experiences that come back to
Houston.
Plus there are many perks that come with traveling
with a group like ours as opposed to going on your
own. The best-known perk is our free welcome aboard
cocktail party complete with hors d'oeuvres,
dancing, and free drinks.
Normally a large group guarantees a free cocktail
party for example. Usually you need 50 people to
make this cut-off. In the case of this year's New
England trip which is hovering around 35 people as I
write this story, Marla decided to simply reduce her
commission and pay for this party out of her own
pocket.
Last week Marla thought there was an outside chance
we might make the 50 Cut-Off when there was a flurry
of new interest in the trip.
Instead she received two consecutive slaps in the
face.
INCIDENT ONE
On May 1st a woman phoned Marla about the New
England Cruise. She explained that she had a friend
who was already signed up for the trip. The woman
said that she and her husband were interested in
going on the cruise as well.
She asked Marla several very general questions about
the cruise. She answered all her questions and then
referred her to the SSQQ cruise website.
Soon the woman phoned Marla back and left a voice
mail to please phone her. The message stated this
woman had some more questions that needed to be
answered before she could sign up.
Marla returned her call the next day. The woman
asked several very specific questions in regards to
cabin dimensions, pricing, locations, including
finding out what cabin her friends would be in. She
said that she wanted to make sure that she would be
able to be near her friend. Marla assured her that
if she would let Marla book her trip quickly, she
would be located close to her friend. Marla then
phoned Royal Caribbean. After about 15 minutes of
holding plus some back and forth with the RCCL agent
at the other end, Marla confirmed she could book the
cabin next to the woman's friend.
Marla called the woman back. At the end of the
conversation, the woman then asked if she could use
a certain credit card to pay for the trip. She said
that she wanted to make sure she got her "points".
Marla assured her that the card named was accepted
as a form of payment. The woman concluded the phone
conversation by saying she needed to verify with her
credit card company that she could book with Marla.
Marla raised an eyebrow at that statement. Something
told her this meant trouble. At this point, Marla
explained we had a distinct rule known as "Book It
or Hook It" that clearly states Marla is the travel
agent of record on each trip if people are going to
join our group.
After a few days, Marla phoned her to see if she
still was interested in making the cruise.
She informed Marla that her credit card company told
her that she had to book the trip through their
travel agent to take advantage of the points
offered. Marla misunderstood what this meant. Marla
had interpreted this statement to mean the woman and
her husband were not making the trip after all.
It turned out this was not the end of the story. Two
weeks later a mutual friend - yet another
acquaintance - approached Marla on this woman's
behalf. It turned out this woman and her husband had
booked the cruise after all using the credit card
company's travel agent. Now she and her husband
wanted to be included with the SSQQ Group at dinner
and for other activities as well. It would seem the
woman was too embarrassed to approach Marla
directly. Would Marla please arrange for this woman
and her husband to sit with the SSQQ group at
dinner????
Marla's eyes grew wide as saucers. She had spent a
serious amount of time "selling the cruise" only to
have the woman go behind her back and book the same
cruise with someone else.
Afterwards, Marla did some research on the credit
card in question. It seems this card has specific
rules regarding booking travel. The rules say you
must book with "their agent" to receive the
benefits.
First Marla had lost $300 in commissions so the
couple could save a few bucks in credit card points.
Then they had the nerve to ask to be included in the
SSQQ Group Activities.
That is called adding insult to injury.
INCIDENT TWO
A few days after the third party brought up the
highly awkward request to have these people included
in the New England group, a second incident
occurred.
On Friday night May 19th, a couple that had been on
a previous SSQQ cruise showed up for Friday Practice
Night. As I danced with the woman, she mentioned
that she and her husband had taken a Mediterranean
Cruise the previous year. I told her how envious
that made me. Then the lady asked me if SSQQ was
going to take any cruises this year. I mentioned our
two trips as we danced.
After the song was over, I escorted the lady over to
see Marla. The two women talked about the SSQQ
Cruises for about fifteen minutes. Marla quickly
realized this couple had cruised extensively. After
determining their background, Marla targeted the New
England Cruise. She also discussed her role as the
Travel Agent for the studio since on the previous
trip there had been another travel agent.
On Sunday May 21st at 1:30 pm, Marla received a
voice mail from the lady asking what Dinner seating
the group had plus she needed to know how to book
the trip. She asked that Marla return her call right
away.
On Sunday May 21st at 3:30 pm, Marla made several
attempts to return the call, but
had no luck. Later that same day at 5:00 pm
Marla and the woman were able to connect by phone.
The woman stated that she had just booked the trip
using Continental's online site because she wanted
to receive miles for the cruise purchase. (Grand
total of 3000 miles) APPROXIMATE VALUE = $40.
Marla groaned. Here we go again. She explained the
"Book It or Hook It" rule. She also reminded her
that we do this for a living and that these cruises
are a lot work-from their inception to the cruise
post parties. The conversation went back and forth
for fifteen minutes discussing Cruise Website
Write-ups, Cruise Meeting, Cocktail Parties, Dance
classes, dining arrangements etc.
Finally Marla offered her the option of canceling
her reservation and letting Marla take over so she
could still be included as a part of the group. That
didn't go over very well. There was dead silence at
the end of the phone.
Marla stated that of course she could book whatever
cruise she wished whatever way she wished, but
unfortunately she would not be a part of the SSQQ
Group . . .
Her response was "So, can we still come to the Group
Activities?
Marla wondered to herself if the woman had listened
to a word she said.
Add another insult to injury.
Marla was not only out $600 in commissions; her
chances of adding enough people to the group to
qualify for the "free" Cocktail Party were
diminishing by the minute.
To be frank, when Marla told me these stories, I was
livid. In both situations Marla had literally "sold"
these women on the trip and offered to book them.
Instead they NOT ONLY deliberately bypassed her to
save a couple bucks, BUT ALSO turned around and
asked to be included in the group activities.
And now you know why we wrote the "Book It or Hook
It" Rule in the first place.
The difference this time is that
both women knew about our rule ahead of time, then
they deliberately ignored it.
ADDENDUM
One week after Marla spoke to
the woman in Incident Two, the lady emailed her to
say she had changed her mind. It was more
important to be part of the Group than to save a few
dollars.
----- Original
Message -----
From:
To: marla
Sent: Friday, May 26, 2006 10:58 AM
Subject: New England cruise with SSQQ
Marla, I talked with you on Sunday afternoon
about the New England cruise. We would
love to be included in your group.
We would like you to book us a Balcony cabin on
the port side of the ship if at all possible.
I've checked the Balcony rooms available and my
first pick would be 8042 (port side and near a
main stairwell). Second pick would be 9006.
Call me for my credit card number.
Thanks so much!
Not only did Marla respond to
this good news with open arms, both she and I felt
much better. It is no fun to argue with people
you like over money. That said, this is an
issue where we intend to stand our ground. Otherwise
it will come up again and again and again.
(Editor's Note:
Believe it or not, when the New England Cruise took
place in September 2006, there was an interesting
new development to the story you have just read.)
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4.
THE PARTY CRASHERS
(excerpted from the New England 2006 write-up) |
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There is a Yiddish word known as
chutzpah. It describes
someone who is quite self-confident, but who
also lacks respect for the feelings of
others.
This is the story about a woman who, in my
opinion, had the shameless audacity to force
her way into our group even after we told
her she was not welcome.
If this story
about the couple from Houston who crashed
the party upsets her friends, I apologize in
advance. But I resent the treatment my
wife received and I intend to speak out.
Marla and I have
had a firm rule in place for a couple years
known as "Book It or Hook It".
The rule goes like this:
"To be
included as a part of the SSQQ
Group, you must
book your cruise through SSQQ.
NO EXCEPTIONS!"
Surely you wonder to
yourself, why would anyone even need to make
up a "Rule" like the one above?
At some point before this incident,
someone did something so utterly thoughtless
and stupid that we felt taken advantage of.
The
Book It or Hook It
Rule was published on our web
site in 2005. The couple that crashed
the New England Trip were well aware of our
rules ahead of time. They ignored
them.
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PART ONE -
MARLA
LOSES A $300 COMMISSION
On May
1, 2006, a woman named
Hope phoned Marla about the New
England Cruise. She explained that she had a
friend who was already signed up for the
trip. Hope said
that she and her husband were interested in
going on the cruise as well.
She
asked Marla several very general questions
about the cruise. Marla
answered all her questions and then referred
her to the SSQQ cruise website
for more information.
Soon
Hope phoned Marla
back and left a voice mail to please phone
her. The message stated this woman had some
more questions that needed
to be answered before she could sign up.
Marla returned Hope's
call the next day. Hope
asked several very specific questions in
regards to cabin dimensions, pricing,
locations, including finding out what cabin
her friends would be in. She said that she
wanted to make sure that she would be able
to be near her friend. Marla
assured Hope that
if she would let Marla book her trip, she
would be located close to her friend.
Hope said she wanted to be sure. So
Marla then phoned Royal Caribbean. After
about 15 minutes of holding plus some back
and forth with the RCCL agent at the other
end, Marla received
confirmation
that she could
book the cabin next to
Hope's friend.
Marla called
Hope back
to report the good news.
At the end of the
conversation, Hope
asked if she could use a certain credit card
to pay for the trip. She said that she
wanted to make sure she got her "points".
Marla assured her
that the card named was accepted as a form
of payment. The
woman concluded the phone conversation by
saying she needed to verify with her credit
card company that she could book with Marla.
Marla raised an eyebrow at that
statement. Something told her this meant
trouble. At this point, Marla explained
to Hope we had a
distinct rule known as "Book
It or Hook It" that clearly stated
Marla is the travel agent of record on each
trip if people are going to join our group.
Hope did not call
back. Since Marla sensed that Hope was
serious about going on this trip, a
few days later
Marla made a courtesy
phone call to
Hope to see what was
going on.
Hope informed
Marla that her credit card company
told her that she had to book the trip
through their travel agent to take advantage
of the points offered.
Her explanation was sufficiently confusing
that Marla misunderstood this
to mean
the woman and her husband were not
making the trip after all.
At this
point, Marla was completely in the dark as
to what was going on. She was
frustrated since she had put in quite a bit
of time and effort into helping Hope, but
she had been in sales long enough to be
philosophical about it.
If this was the end
of story, I would not have had a problem.
But this was not the end of the
story.
PART TWO - CAN
WE STILL JOIN YOUR GROUP?
Two weeks later,
one of Hope's
mutual friends on the
trip approached Marla on
Hope's behalf.
The mutual friend
explained to Marla that
Hope and Joe had
booked the cruise using
Royal Caribbean directly.
They had some points or credits of some sort
from previous cruises that they wanted to
cash in. To do so, they had to book
directly with Royal Caribbean.
This contact is how
Marla finally found out what Hope had really
done. Marla did not appreciate being
deceived, but she was okay with it. As
far as Marla was concerned, it is a free
country. An individual can book a trip
with whomever they wish. No hard
feelings.
What angered Marla
is what came next.
The mutual friend said
Hope and her husband wanted to be
included with the SSQQ Group at dinner and
for the other
group activities
as well. It would
seem that Hope was
too embarrassed to approach Marla directly,
so she asked her friend to be her
intermediary.
Would Marla please call
Royal Caribbean and kindly arrange
for this woman and her husband to sit with
the SSQQ group at dinner????
Marla's eyes grew wide as
saucers.
She felt like she had just had the rug pulled
out from under her.
Marla had spent a serious amount of time
organizing an attractive cruise. Hope would not have even been
on the phone were it not for Marla's work in the first place.
Then Marla had answered every question Hope
asked plus spent part of a morning on the phone
with RCCL trying to help the woman.
Now Marla realized it had been a complete waste of her time because
it was obvious Hope intended to book the cruise
elsewhere from the start.
Marla was incredulous that Hope now wished to join the group. After
all, Marla had specifically told the woman she had to book with
Marla or forget about the group. Didn't the woman hear a word
she said?
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Marla put her
foot down. She told the mutual friend to tell Hope that she could
not be a part of our group in any way.
First Marla
lost $300 in commissions so the couple could save a few bucks in
RCCL points.
Then the couple
had the nerve to ask to be included in the SSQQ Group
Activities despite having already been told what
the rules were.
There
is a term for this. It is called
"adding insult to injury".
You might expect a kid to disobey your
rules, but a grown adult?
Marla and I were both upset at Hope's shenanigans. However
once Marla said 'no' for the Second Time to Hope's friend, we
figured she would get the message and that would be the end of it.
This story should have stopped right here, correct?
Well, it didn't.
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PART THREE - SOMEONE
WILL NOT TAKE 'NO' FOR AN ANSWER
A month
later, Marla received this email from Hope's other friend on the
trip.
----- Original
Message ----- From: To: dance@ssqq.com Sent: Tuesday,
July 25, 2006 1:22 PM Subject: New England Cruise
Hi Marla, Thanks for the cruise update; I'm getting
really excited about it.
Our friends Hope and Joe, who
are veteran RC cruisers, are signed up to go on this trip. They
had RC credits they "had" to use up.
They are not
dancers so I doubt they will be participating in any serious
dancing with us. I would like to have dinner with them though,
as well as with the SSQQ group. Is there any way we can include
them in our dinner group? Maybe they can make arrangements
for dinner with us from their end, so you don't have to do any
extra work.
This was
my reply.
-----Original
Message----- From: Rick Archer Sent: Tuesday, July 25,
2006 3:42 PM To:
Subject: Joe and Hope
Marla and I have a firm rule
that people must book with Marla to be part of the group.
Given the way American business throws around incentives and
discounts, this rule was created to discourage people from
bypassing Marla's role as the travel agent.
For example,
you mentioned that Joe and Hope are trying to cash in on some
Royal Caribbean credits. Did you know that Royal Caribbean would
dearly love to completely cut travel agents out of the middle?
I have seen RC offer deals that Marla simply can't match. I
frown because it is obvious Royal Caribbean knows EXACTLY what
they are doing. I am sure old Joe Rockefeller used similar
techniques while he was starving out the little oil producers at
the turn of the century. This game that Hope and Joe
are playing is a perfect example of a travel agent being
squeezed and I don't appreciate it.
Royal
Caribbean seems to forget that many people would not even be
interested in their trips if travel agents like Marla were not
involved. She was the one who drummed up the idea for this
trip in the first place. You have no idea how hard Marla works
behind the scenes to plan these trips and handle all the
details. She deserves to be rewarded for her efforts.
I
am sure that Joe and Hope are very nice people and that their
decision to book elsewhere was not evenly remotely "personal",
but the fact remains that they are on their own.
There
are likely to be several ways to find a compromise. There might
be openings at their table one evening. Even
better, you might try eating together at one of the special
elite restaurants. For example, on the Alaska trip, there was
another couple that did not book with us, but had friends within
our group. On one night, the two couples had dinner together at
one of the special restaurants (Portifinos). The food was so
good they went back and did it again two more times.
I
would dearly love to find a way to thank you for all the
kindness you have shown me over the years, but this is one rule
I can't bend on. Please forgive.
A reply
-----Original
Message----- From:
Sent: Wednesday, July 26, 2006 3:31 PM To: dance@ssqq.com
Subject: Re: Joe and Hope
Hey Rick, no need to explain, I understand completely. We
will all have a great time, I'm sure.
The big accounting
firms (which I used to be a part of) have been trying to squeeze
out the little guys for decades. Now, it seems the table has
turned on them, ergo Arthur Anderson & Co and others. My
business has never suffered though because most people worth
their salt value the personal attention of a good service
provider ... accountant, travel agent, dance instructor
extraordinaire.
I have really enjoyed you and your SSQQ
over the past couple of years. Keep on dancin'.
This
incident marked the
Third Time that we told Hope we did not want her to be
a part of our group. First Marla explained the situation on
the phone, then she had enlisted a friend to talk with Marla at the
studio, and now she had asked her other friend to intercede as well.
Marla and I were remarkably consistent in our responses.
No, No, No!
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PART FOUR - WHAT PART
OF 'NO' DON'T YOU UNDERSTAND?
Fast forward two months to the New England
Cruise. It was the first night of the trip.
The first night of dining was bizarre. There was an enormous
line of people waiting to come in through the one door that was
open. Marla and I were the first ones to be seated because we
used a trick. We entered the Dining Room from one floor above
and descended the elegant staircase to become the first people in
our group to be seated.
As I watched the rest of our guests slowly enter the Dining Room, I
shook my head. At every occasion involving "moving people",
the Jewel was so far behind the Rhapsody it wasn't even close.
The Jewel only carried a hundred more people, but they just couldn't
figure it out!
While we waited for the rest of our group to join us, Marla
looked around and did a double-take. She tugged on my arm.
"Rick, something's wrong here. These
tables are completely out of whack. Someone has changed my
seating arrangement!"
My eyebrows furrowed at her comment. I hadn't said anything, but
from the moment I sat down I couldn't understand why Marla had
created such a stupid seating arrangement. It was something I could
live with, so I kept quiet. Why make a fuss and make her feel
bad? What good would that accomplish?
Marla had my immediate attention. I asked her to explain to me
how the tables were supposed to arranged.
"Rick, the tables are all messed up.
They were supposed to be next to each other! I set them up
four tables in a row side by side."
Looking at the odd zig-zag arrangement we were now stuck with, I
experienced an odd sense of relief and anger at the same time.
On the one hand, I was relieved that Marla's original plan had made
sense after all.
But now that I realized someone else had interfered with her work, I
was very angry at the new arrangement. What kind of moron
would do this without even bothering to check with my wife?
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